Overall Industrial Scale & Policy Guidelines
1. Industry Scale China's domestic tea retail market reached 452.7 billion RMB, a year-on-year increase of 5.2%. The total output value of the entire industrial chain exceeded 1.15 trillion RMB, with a target of hitting 1.5 trillion RMB by 2030 and supporting 60 million jobs.
2. Top-tier Policy Implementation Five government departments including the Ministry of Industry and Information Technology jointly issued the Guidelines for High-Quality Upgrading of the Tea Industry (2026–2030), outlining four core development directions: tech-driven tea manufacturing, youth-oriented tea products, integrated tea tourism, and Chinese tea brand globalization. Key support is provided for functional tea, convenient whole-leaf tea, and digital tea garden projects.
3. Fundamental Industry Shift The industry is moving beyond merely selling raw tea leaves and transforming into a provider of health solutions, mood-boosting consumer goods and lifestyle products. Gift tea for ceremonies has seen shrinking demand, while daily home consumption, office tea and outdoor tea consumption account for over 70% of total sales, becoming core consumption scenarios.
