Your Brand, Our Expertise
- OEM/ODM Private Label Service
"Brand is a powerful force in attracting and retaining loyal customers. Tea is no exception."
Building a successful tea brand requires more than just quality products - it demands a partner who understands your vision and can bring it to life. At Houtu Tea, we believe that establishing a brand is much like nurturing a child: it requires dedication, care, and the right support system to flourish.
Why Private Label?
When customers discover a tea they love, they connect it to your brand. That connection creates loyalty, repeat purchases, and long-term business growth. With your own private label, you gain the power to:
• Compete with industry giants while maintaining your unique brand identity
• Expand your product line quickly with low upfront investment
• Control your margins through direct partnership with a manufacturer
• Focus your energy on marketing, sales, and growing your customer base
We know this firsthand - we've built our own brands on the foundation of quality products and unwavering commitment to excellence. Now, we bring that same dedication to help your brand succeed.
Our Private Label Process
[Your Vision] → [Product Selection] → [Packaging Design] → [Production] → [Delivery]
Step 1
Understanding Your Business
We take time to learn about you - your target market, sales channels, quality expectations, and growth goals.
This insight allows us to recommend
the optimal tea selections for your customers.
Step 2
Product Selection & Tasting
From our extensive range of premium green teas, including:
• Gunpowder Tea- Robust, slightly smoky flavor with distinctive pellet-shaped leaves
• Chunmee Tea - Rich and full-bodied, with leaves slender and tightly rolled, slightly curved like eyebrows
Step 3
Packaging Solutions
Flexible options to match your needs:
Your Design: Provide your own packaging artwork; we produce and pack
Our Design: Share your concept or brand guidelines; our design team creates packaging
Step 4
Low MOQ Commitment
We support brands of all sizes with competitive minimum order quantities,
making it accessible for startups and small businesses to launch their private label collections.
Step 5
Quality Production & Delivery
Our factory handles everything - from production to final packaging and also container delivery.
- ensuring consistent quality in every batch.
Marketing Advantage: Focus on What Matters
What support from us:
• Expert tea consultation
- Our specialized teams can recommend you select the suitable products
• Flexible payment & shipping service
- We adapt to your requirements
• End-to-end production support
- You can keep track of production trends in a timely manner
Bulk Supply & Wholesale Export - Reliable Tea Manufacturing Partner
Over 40 years, Houtu Tea has been a cornerstone of the global tea supply chain. As a leading exporter of Chinese green teas,
we have built our reputation on reliability, consistency, and competitive pricing that supports long-term business partnerships.
Our Production Capacity
| Metric | Specification |
| Annual Export Volume | 22,000+ metric tons |
| Factory Size | 40,000+ square meters |
| Product Range | Gunpowder tea, Chunmee tea, Other famous Green Teas |
| Export Markets | West Africa, North Africa, Middle East, Europe, Central Asia ,North America |
Understanding Tea Grades - Our Product Matrix
| Grade Code | Description | Typical Use |
| 41022 | Premium Chunmee - Long, wiry leaves with excellent flavor | High-end retail, specialty shops |
| 4011 | ||
| 9371 | Standard Chunmee - Consistent quality, broad appeal | Mainstream wholesale, food service |
| 9367 | Popular Chunmee - Robust flavor, excellent valuev | Mass market, traditional retail |
| 3505 | Premium Gunpowder - Smaller pellet, smoother taste | Premium segments, modern consumers |
| 9375 | Fine Gunpowder - big Curl pellet, smoother taste | |
| EU Series | Premium Chunmee tea and Gunpowder tea | Health-conscious markets |
Feel free consult to us select the tea
Container Loading Solutions
Optimized logistics for efficient shipping:
• 20ft Container: 8-11 metric tons
• 40ft Container: 19-26 metric tons
•
We work with trusted freight partners to ensure competitive shipping rates and reliable delivery schedules to ports worldwide.
Why Wholesale Partners
Choose Houtu Tea
• Competitive Pricing - Factory-direct pricing with volume discounts
• Stable Supply - Consistent quality from a single manufacturing source
• Flexible Scheduling - Regular shipments to maintain your inventory
• Quality Consistency - Every batch meets your specifications
• Market Intelligence - Insights into market trends and pricing dynamics
Quality Control & Certification
- Trust Built on Excellence
Quality is not just a promise at Houtu Tea - it's a system. From tea garden to export port, every step is monitored, tested, and documented to ensure the tea you receive meets the highest international standards.
Our Quality Philosophy
"Quality is the foundation of trust. Without it, no partnership can endure."
We understand that when you choose Houtu Tea, you're trusting us with your reputation. That's why we invest heavily in quality assurance systems that give you - and your customers - complete confidence in every cup.
Full-Track Quality Management
Tea Garden
Pesticide
Control
Verification
Leaf Selection
Freshness
Monitoring
Processing
Temperature
Control
Packaging
Materials
Testing
Warehouse
Storage
Conditions
Export Inspection
Final
Certifications & Compliance
| Certification | Scope | Market Relevance |
| ISO 9001 | Quality Management System | International standard |
| HACCP | Food Safety Management | Global food industry requirement |
| Organic Certification | Organic Production Methods | EU, North America, Premium markets |
| Halal Certification | Islamic Dietary Compliance | Muslim-majority markets |
| EU Compliance | European Union Standards | European export |
| FDA Compliant | US Food & Drug Administration | North American market |
Third-Party Inspection
We collaborate with world-renowned inspection agencies to provide independent verification:
• SGS - Société Générale de Surveillance
• Bureau Veritas (BV) - Global inspection and testing leader
• CCIC - China Certification & Inspection Group
You can request inspection at any stage of production, with certificates provided for each shipment.
Transparency
& Documentation
Every order includes:
• Certificate of Analysis (COA)
• Certificate of Origin
• Phytosanitary Certificate
• Bill of Lading
• Quality Inspection Report
"We believe in complete transparency. When you receive tea from Houtu,
you know exactly what you're getting - and why it's exceptional."
Additional Services - Comprehensive Tea Solutions
Beyond our core offerings, we provide a full spectrum of services to support your tea business:
Custom Blending
& Taste Matching
• Develop unique flavor
profiles for your brand
• Match existing product
specifications
• Create seasonal or
limited-edition blends
01
Packaging &
Design Support
• Professional graphic design services
• Multiple packaging formats
(bags, tins, boxes, pouches)
• Label compliance with
destination market regulations
02
Logistics &
Export Support
• Freight forwarding coordination
• Customs documentation preparation
• Incoterms guidance
(FOB, CIF, DP, etc.)
• Insurance coordination
03
Market
Consulting
• Market entry
strategy for new regions
• Consumer trend analysis
• Competitor product benchmarking
• Pricing strategy consultation
04
After-Sales &
Partnership
• Regular follow-up
on product performance
• Batch documentation archive
• Continuous improvement
collaboration
• Annual business review meetings
05
Why Choose Houtu Tea?
"Three generations of expertise. One commitment to excellence."
Our Track Record
Customization – Integrated Manufacturing & Trading (strong multilingual team, competitive pricing, in-house production and sales, origin-based advantages)
– Quality – Market Research & Study (a team committed to lifelong learning) – Shipping (direct partnerships with major carriers such as CMA, MSC, MSK, etc.)
| Factor | Houtu Tea Advantage |
| Heritage | Established in 1987 - three generations of tea expertise |
| Scale | 22,000+ tons annual export, 40,000+ sqm facility |
| Reach | Serving markets across West Africa, North Africa, Middle East, Europe, Central Asia |
| Certification | ISO 9001, HACCP, Organic, Halal - meeting global standards |
| Flexibility | OEM/ODM support with low MOQ for growing brands |
| Reliability | Decades of consistent quality and on-time delivery |
What Our Partners Say
- A wholesale partner
from West Africa
- A European private
label brand owner
Contact Details
If you are interested in working with us then please drop us a line, we would love to hear from
Ready to Start?
Whether you're looking for bulk tea supply, ready to launch your private label, or seeking a
reliable long-term manufacturing partner - Houtu Tea is here to help.
Contact us today to discuss your requirements.
Shengzhou Houtu Tea Co., Ltd.
Your Trusted Tea Manufacturing Partner Since 1987