In July 2026, the Zhejiang Department of Agriculture and Rural Affairs, together with Hangzhou Customs and Ningbo Customs, officially issued the "10 Measures to Support Zhejiang Tea Going Global", forming a full-chain policy support system for tea exports-especially favorable for Zhejiang green tea exporters (Chunmee, Gunpowder, Young Hyson).
Key Targets (by 2027)
80,000 mu of internationally certified tea gardens
Annual tea export volume of USD 500 million
Cultivate 10 leading tea enterprises with annual exports exceeding CNY 100 million
Increase the proportion of deep-processed products; scale up exports of matcha, tea bags, and high value-added tea products.
10 Core Support Policies
Eco Tea Garden Development: Support mechanization, low-carbon management, and subsidies for organic & international certifications.
Export Demonstration Bases: Joint registration system; "in-province registration + out-of-province cooperation" model for stable raw material supply.
Deep Processing Upgrade: Prioritize matcha, tea bags, tea food, tea extracts and other high value-added categories.
International Brand Building: "Regional Public Brand + Enterprise Brand + Product Brand" system; support both premium OEM/ODM and own-brand developmentCGTN Radio.
Customs Clearance Facilitation: Green channel for agricultural exports at Hangzhou & Ningbo Customs; priority inspection, simplified procedures, lower costs.
Export Tax Rebate: Stable rebate policy for Zhejiang green tea (Chunmee, Gunpowder, Young Hyson) to enhance price competitiveness.
Trade Fair Subsidies: Grants for booths, decoration, and logistics at key market exhibitions (North Africa, Western Europe, Central Asia).
Overseas Channel Expansion: Support overseas warehouses & experience centers; boost cross-border e-commerce in North/West Africa and Central Asia.
Quality & Certification Support: Subsidies for organic, ISO, HACCP, EU/US/Japan compliance certifications.
Cultural & IP Empowerment: Promote "Maritime Tea Route" and intangible cultural heritage (Longjing roasting, Jingshan tea ceremony) to strengthen global cultural recognition.
Direct Benefits for You
✅ Chunmee / Gunpowder / Young Hyson: Stable rebates, faster customs, lower costs
✅ Premium OEM/ODM: Certified bases + processing upgrade + brand support for big international buyers
✅ Own Brand Export: Exhibition subsidies + overseas warehouses + cultural IP for mid-to-high-end markets
✅ Key Market Priority: Preferential resources for North Africa, West Africa, Central Asia.
As China's No.1 green tea exporter (USD 470 million in 2024), Zhejiang will further strengthen its global position with these 10 measures, providing policy, funding, channels, and branding support for tea enterprises going global.
