In early February 2026, the governments of Kenya and Morocco officially signed a green tea strategic cooperation agreement, marking a new development in the African green tea market and posing new challenges to Chinese green tea exporters.
The agreement aims to promote the entry of Kenyan green tea into the North African market and strengthen in-depth cooperation in tea production, processing, trade, and technology.
Kenya is one of the world's major tea producing countries, with a long history of black tea production and export.
In recent years, to expand its export market and reduce dependence on black tea, Kenya has accelerated the development of green tea production, introducing advanced processing techniques and increasing investment in green tea research and development.
Morocco, as the largest green tea import market in Africa, has long been dominated by Chinese green tea, with Chinese green tea accounting for more than 90% of its total green tea imports.
The cooperation between Kenya and Morocco will directly impact the market share of Chinese green tea in Morocco. Faced with this fierce competition, Chinese green tea enterprises need to further improve product quality, strengthen brand building, optimize price strategies, deepen cooperation with local distributors, and enhance consumer loyalty to consolidate their market position in North Africa.
