In June 2026, a market research report on West Africa's green tea market released by an international market research institution showed that the consumption of green tea in West African countries such as Mali, Senegal, and Cote d'Ivoire is undergoing an obvious upgrade, with profound changes in consumer demand and product preferences.
The demand for traditional large-pack bulk green tea (usually 1kg or more) has continued to decline, while small-pack green tea (250g/500g) and flavored green tea (such as mint green tea, lemon green tea, and honey green tea) have become increasingly popular among local consumers, with sales increasing by 30% and 50% year-on-year respectively.
The main reason for this change is the upgrading of West African consumers' consumption concepts and the influence of European and American consumption trends: with the improvement of living standards, more and more West African consumers pay attention to the convenience, hygiene, and taste diversity of tea products. Small-pack green tea is easy to carry and store, suitable for family and personal use, while flavored green tea has a unique taste, which is more in line with the taste of young consumers.
This trend sends a clear signal to Chinese green tea export enterprises: they must adjust their product structure according to the consumption characteristics of the West African market, reduce the production of large-pack bulk green tea, increase the production of small-pack and flavored green tea, optimize product packaging and taste, and meet the personalized and diversified consumption needs of local consumers to enhance market competitiveness.
