Forging Ahead To Deepen West African Market Presence

Houtu Tea Industry Conducts Mauritania Field Research in March,

Gaining Valuable Market Insights Amid Harsh Border Conditions

   In March 2026, to further deepen its layout in the West African overseas market, accurately expand tea sales channels in Mauritania, and meet local consumption demands, a special inspection team from Houtu Tea Industry embarked on an on-site market research trip to Mauritania. The team chose to enter the country by land through the Rosso Border Port and was unexpectedly detained at the border customs for one full day.

   Located in the arid desert region of West Africa, Mauritania features extremely hot and dry weather in March. The border port is poorly equipped with rudimentary facilities and harsh living surroundings. Blazing high temperatures and tough on-site conditions posed severe challenges to the team during the detention. Despite the difficult environment and unexpected delay at the customs, the Houtu Tea team remained steadfast in its original mission and maintained efficient work progress without interruption.

   While waiting at the port, the team carried out on-the-spot market research. Combining local tea-drinking customs, consumption preferences and procurement demands, the team promoted core export products including gunpowder tea and chunmee tea. Members engaged in in-depth communication with local vendors, business travelers and residents, introducing the unique features, taste advantages and production craftsmanship of the teas, so as to collect first-hand consumer opinions and authentic market feedback.

   Gains harvested amid hardships are especially precious. Local consumers and tea distributors highly recognized the taste, high endurance to repeated boiling and cost performance of Houtu Tea products. They fully affirmed the tea quality perfectly suited to the local West African tea culture of boiling tea with sugar and fresh mint. The positive market recognition served as the greatest comfort and solid motivation for the team to overcome harsh conditions.

   For tea export business, quality is the foundation and market demand comes first. This special experience at the Rosso Port stood as both a severe test and valuable practical training. Adhering to the core development philosophy of Quality First and Market-Oriented Development, Houtu Tea Industry focuses on actual overseas market needs, continuously improves tea flavor and quality, and optimizes gunpowder tea and chunmee tea tailored for consumers in Mauritania and wider West Africa.

   In the future, Houtu Tea Industry will stay true to its original aspiration and further cultivate the West African tea market. Rooted in field research, guided by market demands and supported by premium product quality, the company will continuously strengthen China-Africa tea trade cooperation, bring high-quality Chinese green tea to more West African households, and steadily enhance its brand influence across overseas markets.