One short diary sentence captures the moment an unfamiliar Chinese drink entered an English life.

Image source: Wikimedia Commons – Samuel Pepys portrait
The story
On Tuesday 25 September 1660, Pepys wrote that after a meeting he sent for a cup of "tee," which he described as "a China drink" that he had never drunk before.
The sentence is valuable because it was not written as a grand history of tea. It records the drink as a small novelty inside an ordinary working day.
What the sources tell us
Why the story still matters
Diaries make trade history personal. Import figures tell us that tea arrived; Pepys tells us what novelty felt like to one individual.
Modern product launches also succeed one first cup at a time. A customer must understand what the drink is, how to prepare it and why it is worth trying.

Image source: HOUTU TEA public image library







