In the valuation system of Fortune 500 companies, intangible assets often account for over 90%. For Meitan, Guizhou, which has been ranked first in the "Top 100 Tea Counties in China" for many years, its green mountains and clear waters have built impeccable "hard power", and Guangdong's cross-border empowerment is aimed at activating its "intangible assets" and generating higher era premiums for the ecological resources in the deep mountains.
With the convening of the "Media+Agriculture, Culture and Tourism" and "Shanhai Tea Fate" micro drama creation and research exchange symposium in Meitan County, Zunyi, Guizhou, the local area is trying to use a new logic to transform the rich historical context into a perceptible market language.
In February of this year, the global creative solicitation conference for the script of "Shanhai Tea Fate" was held in Guangzhou.
Public participation, turning traffic into revenue
At the symposium, several experts expressed that seizing the trend of micro dramas is not simply about "making a few films", but a systematic industrial restructuring and value activation. By fully opening up non replicable real-life resources to creators, Meitan is transforming "viewing scenery" into "immersive experience", promoting the local area from a single "tea production area" to a "cultural experience field" with its own spiritual core.
In the systematic layout of "leveraging industrial upgrading with micro dramas", Meitan has built a "one core and four wings" precision industrial closed loop: with micro drama IP as the core, it synchronously promotes brand building, public co creation, traffic conversion, and long-term industrial support in four major areas, and connects the complete closed loop of "content creation - global dissemination - cultural tourism drainage - tea industry income increase - talent cultivation".
Meitan relies on the existing tea sea and ancient town to set up "Today's Play" check-in lights and dialogue signs, without adding a new building, but can quickly complete the creation of the entire scene. At the same time, through the training of "Ten Thousand New Farmers in One Hundred Villages", the local has turned the old tea farmers, returning youth, and urban and rural people into "local creators". The films "Journey of Zhou in Meitan" and "Beside Tea" shot by young entrepreneurs Zhou Min and Geng Geng, who returned to their hometowns, have accumulated millions of exposures on the internet and directly boosted sales of their own tea, homestays, and specialty products by 40% -50% last month. The "cultural empowerment" of micro dramas has the most authentic footnote.
In July 2026, in Meitan County, Zunyi City, Guizhou Province, 600000 acres of ecological tea gardens stretch and undulate, engraved with millennium tea veins like fingerprints on the earth.
During the process, Yangcheng Evening News was deeply involved as a core force throughout the entire process. As early as February this year, the global creative solicitation conference for the script of "Shan Hai Cha Yuan", led by Yangcheng Evening News, kicked off at Terminal 3 of Guangzhou Baiyun Airport, setting the tone for the high-profile Meitan micro drama campaign. Nowadays, Yangcheng Evening News is continuously linking the "AI Drawing Micro Drama" competition with the upcoming "Shanhai Tea Fate" micro drama creation week in September, completely connecting the entire chain of "script collection, on-site sampling, and on-site shooting", and building a complete chain of "cultural drainage, cultural tourism experience, and industry feedback".
Moving towards a new direction, leveraging long-term benefits
Behind the empowerment of county-level economy by micro dramas is the creativity and technology of Guangdong, which intersect and resonate with the real-life and cultural context of Guizhou in the context of the times.
However, how to avoid a "flash in the pan" when facing the trend? The meeting believes that the local digital cultural and creative talents cultivated through micro dramas, the interconnected monetization chain from content to physical objects to people flow, and the collaborative mechanism of "government coordination, media leadership, and market operation" will become the "confidence" for the development of Meitan. When these elements are deeply planted in the tea town, micro dramas have completed the leap from "flow wind" to "industrial infrastructure", becoming a continuous source of endogenous power in the county.
Meitan is using micro dramas as a pivot to complete the transition from "tangible products" to "intangible values". This vivid practice of "translating local values" not only provides a highly valuable reference sample for the economic development of western counties, but also leaves a long-lasting aftertaste full of infinite possibilities for the cooperation between the east and the west in the new era.
Meitan County in Guizhou Province vigorously develops the tea industry, with 600000 acres of ecological tea gardens greening barren mountains and enriching farmers, turning "green mountains and clear waters into mountains of gold and silver".
