China, the birthplace of tea, is a major global tea exporter with a long export history. Recent years have seen steady growth in export scale, and expanding categories and markets.
Main export categories:
✅ Green tea: Main export product (over 70% of total exports), mainly to Africa, Asia, Europe.
✅ Black tea: Second largest export category, mainly to Europe, America, Southeast Asia.
✅ Oolong tea, white tea: Export volume increases year by year, loved by international markets.
Main export markets: Morocco (largest market, green tea), Uzbekistan, the United States, Russia, Japan.
International market characteristics:
✅ Diversified demand (Africa: green tea; Europe/America: black tea, bagged tea; Southeast Asia: oolong tea, Pu'er tea).
✅ High branding level (international brands dominate; China's exports are mostly bulk tea with low added value).
✅ Emphasis on quality and safety (strict requirements on pesticide residues, heavy metals; meet importing countries' standards).
✅ Diversified consumption scenarios (used in food, beverages, cosmetics).
Future focus: Brand building, product innovation, quality improvement, transform from bulk tea to brand tea export, enhance international influence.
