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KEY SIGNAL
Volume: 64,480 tonnes, −9.9%
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KEY SIGNAL
Value: $116.79 million, −3.3%
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KEY SIGNAL
Average: $1,811/tonne, +7.4%
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Trade desk analysis
Value proved more resilient than tonnage because the average unit value increased. That movement can reflect product mix, destination mix, quality, currency or contract timing; it should not be presented as a uniform price rise for every Vietnamese tea. Lower volume may also reflect demand or supply changes across several segments.
For buyers, Vietnam remains a potential source of black, green, scented and ingredient teas, but the national average is far below the specificity needed for a quotation. The useful question is whether the required product's offer range, certification and shipment lead time are moving in the same direction as the aggregate data.
West Africa translation
African buyers considering Vietnam as an alternate origin should run a controlled comparison against the incumbent tea. Cup, liquor colour, leaf appearance, residue profile, packing and freight must be assessed together; a low nominal price or national average cannot establish equivalence.
Four practical moves
Next market checks
A blender sees the $1,811-per-tonne average and budgets a green tea at that level. The supplier's compliant, selected grade costs more because the national average includes different products and markets. The blender replaces the macro number with a sample-approved landed quote.
