China Economic Daily pointed out that the tea industry, as a traditional advantageous industry in my country, plays an important role in promoting rural economic development, increasing farmers' income and helping rural revitalization. We must do a good job in tea culture, tea industry and tea technology.
Use technology to help improve the quality of the tea industry. Seeds are the foundation of agricultural modernization. Focus on promoting the tea tree seed industry improvement action. Through the breeding and promotion of excellent new varieties, adjust and optimize the tea tree varieties and tea structure. Carry out research and promotion of tea deep processing and comprehensive utilization technology to meet the diverse consumer needs of the public.
Empower the brand building of the tea industry with culture. Further explore the cultural heritage and tell a good brand story. Through brand exploration, cultivation, registration, expansion and protection, tell a good brand story, focus on brand building, and enhance the popularity of tea brands. Encourage the creation of corporate brands and use strong brand effects to attract enterprises and products to aggregate. Further encourage brands to "go global".
Support the green transformation of the tea industry with services. Unswervingly follow the path of ecological priority and green development, get rich because of tea, and prosper because of tea. Strengthen green demonstration. Carry out integrated technology demonstration of green tea production model, establish pest and disease monitoring points and tea garden green production agricultural materials counters, promote ecological control technology of pests and diseases that integrates professional integrated prevention and control with green prevention and control, demonstrate soil testing and formula fertilization, water and fertilizer integration and other fertilizer reduction and efficiency-increasing technologies, promote tea forest intercropping, livestock-slurry-tea and other ecological optimization models, and promote green production in the whole region.
Promote the integrated development of tea, culture and tourism with business innovation. Cultivate and strengthen the integration subject. Encourage the development of tea industrialization consortiums led by large tea enterprises, followed by cooperatives and family farms, and actively participated by tea farmers, to strengthen the connection between production and sales and the connection of interests. Continue to create a series of "tea +" industries. Accelerate the development of new business formats and new models such as tea tourism and tea culture creativity, explore the multifunctionality of the tea industry, promote the penetration and integration of the tea industry with culture, tourism, education, health care and other industries, build a number of leisure agricultural scenic spots with tea as the carrier, create a number of theme parks, tea tourism characteristic towns, and tea theme hotels, and form a number of influential most beautiful tea towns and tea tourism integration boutique routes. Comprehensively improve the comprehensive benefits of the tea industry. Adhere to the development concept of "transforming tea areas into scenic areas, tea gardens into parks, products into commodities, and tea mountains into gold mountains", use rural tourism as a starting point to revitalize tea tourism, deeply tap into local humanities, regional customs, green mountains and waters, and tea culture history. Resources, extend the tea industry chain, enhance the tea value chain, and comprehensively enhance the comprehensive benefits of the tea industry.
