According to the data released by the US Department of Agriculture in December 2025, the US tea import market showed a clear trend of "volume decrease and price increase" in 2025: the total volume of US tea imports decreased by 9.8% year-on-year, while the import value increased by 5.3% year-on-year.
Among all tea categories, green tea performed most prominently, with its average import price rising by 16.8% year-on-year.
This phenomenon is closely related to the upgrading of US consumer demand for green tea: as consumers' awareness of health preservation and pursuit of high-quality life continue to improve, they are more willing to pay premium prices for organic green tea, loose leaf green tea, and high-quality specialty green tea, while the demand for low-priced bulk green tea has declined significantly.
China, as one of the major green tea exporters to the United States, has maintained a stable market share amid this transformation, with the export volume of high-end green tea products increasing significantly.
This trend sends a clear signal to Chinese green tea export enterprises: they must accelerate product transformation and upgrading, increase investment in research and development and production of high-value-added green tea products, and accurately meet the personalized and high-end consumption needs of the US market to maintain long-term competitiveness.
