2026 Shanghai International Tea Trade Expo (SITTE)

Jul 07, 2026

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Industry: Tea & Coffee Exhibition

Organizer: China Association for Development & Service of High-Quality Agricultural Products

Venue: Shanghai World Trade Mall

Address: No. 2299 West Yan'an Road, Changning District, Shanghai, China


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Exhibition Introduction

Under the theme of Ecology, Brand, Trade & Development, SITTE keeps upgrading its positioning as an international, professional, information-driven and large-scale tea exhibition. Adhering to innovative development concepts, the expo strengthens cooperation between tea producers and distributors, and builds a one-stop platform for display, promotion and business matching for tea manufacturers, dealers, traders and enthusiasts worldwide.

As an inclusive international metropolis, Shanghai features diversified tea consumption with great emphasis on quality and rational purchasing. Green tea, black tea, oolong tea, dark tea and scented tea enjoy steady popularity. White tea and Pu'er tea have also gained remarkable momentum, boasting huge market potential and commercial value. This premium trade platform helps tea enterprises expand brand influence and increase market share effectively.

The exhibition showcases a complete range of products, including all categories of tea, Yixing purple clay wares, ceramic utensils, tea costumes, incense culture supplies, tea packaging, tea processing machinery, bamboo tea sets, tea furniture, tea crafts and various tea accessories. Exquisite Korean silver kettles, Japanese iron kettles and Taiwanese pottery also stand out among exhibits. All six major types of Chinese tea are fully presented, together with a rich variety of derivative products.

During the event, the organizer will implement six major initiatives: industry support, cultural promotion, financial empowerment, online trading, intangible cultural heritage inheritance and tea tourism integration. By combining traditional offline transactions with internet finance, the expo creates brand-new business models and explores a distinctive development path for the tea industry.

Committed to advocating a healthy lifestyle with fine tea, SITTE warmly invites China's top regional tea brands, leading tea enterprises, local mainstream brands, overseas tea producers and global buyers to participate and communicate.

 

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