A can of green tea exported to Morocco features a QR code on its packaging. When African consumers scan the code, they see: the tea was picked from a tea garden in Zhejiang Province, processed on a specific date, test report data, container number, and arrival date-all information is stored on the blockchain and cannot be altered. This is an example of blockchain traceability technology being applied to tea exports. For ordinary consumers, a "visible origin" translates to greater trust; for high-end brands, it justifies a premium price. In high-end supermarkets in Morocco, tea with traceability QR codes sells for 30% more than similar products and moves faster. Technology doesn't automatically create value, but it provides brands with a compelling story to tell.
