2026 Green Tea Brand Conference: Three Key Directions for High-Quality Industry Development At the 2026 Green Tea Brand Conference held on July 9–10, the *Report on the Overview and Brand Development of China's Green Tea Industry (2026)* was released, outlining three key strategic directions: ① Branding: establishing a dual-matrix approach combining regional public brands and corporate brands to enhance premium value; ② Standardization: implementing the ISO 18449:2025 international standard to unify global quality descriptors; and ③ Internationalization: deepening presence in traditional markets across West Africa and the Middle East while expanding into emerging markets in Europe and the US (where imports grew by 5.15% and 41.53% respectively in 2025). The conference also released the *White Paper on the Quality Characteristics and Health Benefits of Wudang Mountain Green Tea* and launched a supply chain matchmaking initiative for the "Chutian Fine Tea – Wudang Mountain Tea" brand; signed contracts exceeded 1 billion RMB, establishing a platform to connect production and sales for green tea exports.
